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For Dogs, Cats & their People - Supporting NZ made

Our Story

Located in the picturesque village of Clevedon, Auckland. Puchi is a luxury lifestyle boutique for dogs, cats and their people. Conceived with the notion that nothing is ever too special.

Puchi is the ‘brain pup’ of dog lover and designer Jackie Cottle. Jackie started her career in the world of fashion and design before her marriage to New Zealand Show Jumping champion and Olympian John Cottle. As well as horses, the Cottle entourage always included dogs. On a particularly cold competition day—watching her own Whippets and Jack Russells shiver and friends Schnauzers try to shake off the cold—the idea for wearable art works that went WOW was born.

Stepping into the Puchi shop you are met with complete delight. Puchi has everything a pampered pooch could want. Puchi never stands still. Aways striding for perfection in sourcing beautiful, luxurious, fun and unique items. Selected imported goods and items made in New Zealand .The finest collection of collars, leads, harnesses, beds, carriers and treats, and of course the most fashionable clothes and coats for the well dressed dog. our garment range comes in miniature, standard and even giant sizes so that dogs can step out in style.

Everything we do, or create must be dog and owner friendly in terms of our wearable range dogs must be able to run, jump, squat, sleep and even lift leg without any impediment or embarrassment.

We have not forgotten our cat friends. Felines can indulge in salmon treats in designer bowls and enjoy Puchi’s selection of cosy cat beds and caves. For cat’s playtime we have mice to bat with a paw and cat wands to keep your kitty bright and happy.

We want your pets to feel and look great so we have a custom fit service to make sure of the perfect fit and ensure they step out with the perfect fit and comfort in their new Puchi wear.

Locally owned

Puchi is proudly NZ owned and our label is designed and made in New Zealand supporting local talent.

Our unique, high quality Puchi label is not only aesthetically gorgeous, highly functional but also affordable.

We aim to make fashion fun for owners and the furry friends in their lives. We don’t stock anything that we wouldn’t or haven’t used with our own pets.

Enviromentally friendly

At  Puchi we source a large quantity of our goods here in New Zealand.

We have firm beliefs in looking after the environment and by sourcing many eco-friendly products that are made in New Zealand we can cut our carbon pawprint down a considerable amount.

Handmade in New Zealand

Our beautiful coats are handmade in New Zealand using only minimum fabric remainders sourced from luxury designer fabrics so these are an exclusive item made in limited quantities and as a result they tend to sell out fast.

A pre-order ensures that you will receive the design desired and will give your dog a unique style that is not easy to imitate.